To parents who warn their children that they will never make a living as an artist, Ivan Villalba might answer, “not if you have a business plan.” Villalba’s education is in business and marketing, and he has made his own business out of marketing his original abstract paintings to corporate offices, in particular, NFL team owners and sports management.
Villalba’s splatter paintings are explosions of color designed to break up the formal trappings of the business world, but is it too far of a stretch to wonder if the expression of violence in the paint’s impact on a canvas might mirror the hard-hitting dynamic of the sport that drives his client’s economies? Impact and the result of opposing forces seem to lie at the heart of the images.
The business began in 1992, in Austin TX, under the name Ivan’s Gallery & Studio, and now Villalba’s Ivann, LLC operates from his hometown of Louisville. Many of his paintings are custom painted on commission.
Hometown: Louisville, Kentucky
Education: BS, Marketing, York College of PA, PA, 1985: MBA, International Business, University of Miami, FL, 2004
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Written by Keith Waits. Entire contents copyright © 2018 Louisville Visual Art. All rights reserved.